An AI-powered product designer & leader, rooted in experimentation, user research & measurable outcomes.
Working remotely from Frome, Somerset, with cross-sector experience spanning both in-house teams and agency environments across B2B and B2C.
I shape products people trust.
From regulated fintech to national energy platforms — I define, design and ship the products where clarity and trust decide whether people stay. A 50/50 split between money and utilities, 0-to-1 to millions of users.
Recent work
Rebuilding the broker & supplier energy platform
Design Lead · 0-to-1 · 2023–now
Cut quote-to-contract time by 60% across the broker journey.
A unified self-serve app for 40M+ customers
Senior Product Designer · 2020–2022
Lifted task completion to 92% and cut support calls sharply.
Making credit scores make sense
Senior Product Designer · 2018–2020
+28% activation from a redesigned score-first onboarding.
Making FX trading legible for first-timers
Product Designer · 2016–2018
2.1× more first trades after a rebuilt onboarding flow.
Senior enough to set the strategy. Hands-on enough to ship it.
I'm a product design lead focused on regulated, high-stakes categories — money and energy — where trust and clarity decide whether a product succeeds. I've built and led teams, stood up design systems from zero, and partnered with product and engineering to take ideas from first sketch to millions of users.
My work spans the 50/50 line between fintech and utilities: credit and trading products that make risk understandable, and B2B energy platforms that make complex buying decisions fast.
Beyond the CV
A little about me
👋 Hi, I'm Jamie — a strategic design leader with strong facilitation, communication and systems-thinking skills.
I excel at translating complexity into actionable direction, leading multidisciplinary teams and shaping product design strategy. I have a strong interest in AI-powered workflow automation and experience innovation.
I'm comfortable operating at executive-level altitude and ensuring vision alignment amongst senior stakeholders.
🌊 Beyond the screen — I'm a leader with IceBreakers UK, a men's mental health charity focused on cold-water therapy, nature and connection.
Outside of work I'm driven by curiosity and adventure: from backpacking across Australia and New Zealand to taking on a wide mix of jobs along the way — including harvesting 80kg banana bunches while dodging venomous snakes, and constructing kiwi orchards by hand.
Career
Experience
Let's build something worth shipping.
Open to product design leadership roles.
The quickest way to reach me is email.